PRIVACY POLICY
1. Introduction
BAGOUVE S.L. (“Bagouve”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit or interact with our website, www.bagouve.com (the “Site”), create an account, subscribe to our communications, contact us, place an order, request a return or exchange, or otherwise interact with Bagouve. Please read this Privacy Policy carefully. It should be read together with any other privacy notice or information that we may provide when collecting personal data from you. Our Site is not intended for children, and we do not knowingly collect personal data from children.
2. Who We Are
The controller responsible for the processing of your personal data is BAGOUVE S.L., Calle de las Platerías 5 (1º B), 28016 Madrid, Spain. Email: carlos@bagouve.com. For any questions relating to this Privacy Policy, the way we process your personal data, or to exercise any of your privacy rights, please contact us using the email address above.
3. Personal Data We Collect
Personal data means any information relating to an identified or identifiable individual. Depending on how you interact with us, we may collect and process different categories of personal data.
3.1 Identity and Contact Information
We may collect your name, billing address, shipping address, email address, telephone number, country or region and customer account information, where applicable.
3.2 Order and Transaction Information
We may collect information about the products you purchase, your order number, order date, order value, discounts and promotional codes used, delivery information, return and exchange history, refund information, payment method, payment status and customer service history related to your purchase. We do not directly store your full payment card details. Payments are processed through payment service providers, including Shopify Payments and PayPal. We may receive limited transaction information necessary to confirm, manage and reconcile payments and refunds.
3.3 Communications and Customer Service Information
When you contact us by email, telephone, social media or another communication channel, we may process your contact details, the content of your communication, information about your order and any information necessary to respond to your question or resolve a complaint, return, exchange, refund, delivery issue or other customer service matter.
3.4 Marketing Information
We may process information about whether you have subscribed to our marketing communications, your marketing preferences, information relating to emails sent to you, such as delivery and interaction information where technically available and permitted by applicable law, and your interactions with Bagouve marketing campaigns and advertisements. We use Shopify's email marketing services to manage and send our email marketing communications.
3.5 Technical and Usage Information
When you visit or interact with the Site, we and our technology, analytics and advertising providers may collect information such as your IP address, browser type and version, device type, operating system, approximate geographic location derived from IP information, language and time zone, pages visited, navigation paths, time spent on pages, interactions with Site features, referral source, cookie and advertising identifiers and information relating to interactions with our advertising campaigns. The exact information collected depends on your device, browser settings, privacy preferences, cookie choices and the technologies active on the Site.
4. How We Collect Personal Data
We collect personal data directly from you, automatically when you use the Site and from service providers involved in operating our store and providing our services.
4.1 Directly From You
We collect information directly from you when you place an order, create a customer account, subscribe to marketing communications, contact us, request a return or exchange, communicate with us through social media or otherwise provide information directly to us.
4.2 Automatically When You Use the Site
Certain technical and usage information may be collected automatically through cookies, pixels, tags and similar technologies when you visit and interact with the Site. Where required by applicable law, non-essential technologies are only used on the basis of your consent.
4.3 From Service Providers
We may receive information from service providers involved in operating our store and providing our services, including Shopify, payment providers, delivery and logistics companies, returns and exchange providers, analytics providers and advertising platforms. For example, a delivery provider may send us information about the status of a shipment, while a returns provider may provide information about a return or exchange request.
5. How and Why We Use Your Personal Data
We process personal data only where we have an appropriate legal basis to do so. Depending on the processing activity and applicable law, we rely primarily on the performance of a contract, compliance with a legal obligation, our legitimate interests or your consent.
5.1 Processing and Fulfilling Orders
We use your personal data to receive and process your order, process and confirm payment, communicate with you about your order, prepare and fulfil your order, ship and deliver your purchase, provide tracking information and manage delivery issues. The legal basis for this processing is the performance of our contract with you and, where applicable, compliance with legal obligations.
5.2 Returns, Exchanges and Refunds
We process personal data to manage return requests, process exchanges, issue refunds or store credit, communicate with you throughout the process and detect and prevent fraudulent or abusive return activity. The legal basis for this processing is the performance of our contract with you, compliance with legal obligations and our legitimate interests in preventing fraud and managing our business.
5.3 Customer Service
We use personal data to respond to your questions, resolve order or delivery issues, provide product or sizing assistance, handle complaints and manage warranty and product quality matters. The legal basis for this processing is the performance of our contract with you and our legitimate interest in providing effective customer service and protecting our customer relationships and business.
5.4 Accounting, Tax and Legal Compliance
We may process and retain customer and transaction information to maintain accounting records, comply with tax obligations, comply with consumer protection requirements, respond to lawful requests from competent authorities and establish, exercise or defend legal claims. The legal basis for this processing is compliance with legal obligations and our legitimate interests in protecting and defending our legal rights.
5.5 Fraud Prevention and Site Security
We may process information to detect and prevent fraudulent transactions, protect customer accounts, prevent misuse of the Site, maintain the security and integrity of our systems and investigate suspected security incidents. The legal basis for this processing is our legitimate interests in protecting our customers, the Site and our business, and compliance with legal obligations where applicable.
5.6 Analytics and Site Improvement
Subject to applicable consent requirements, we may use analytics information to understand how visitors interact with the Site, analyse Site traffic, identify technical issues, improve Site navigation and performance, understand interest in products and content and improve the customer experience. The legal basis for this processing is your consent where required and, where permitted by applicable law, our legitimate interests in understanding and improving our Site and services.
5.7 Marketing Communications
We may use your contact details to send you information about new product launches, collections and capsules, artist collaborations, special projects, events, promotions and other Bagouve news. We send marketing communications where you have consented to receive them or where another valid legal basis is available under applicable law. You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us at carlos@bagouve.com. Withdrawing your consent does not affect the lawfulness of processing carried out before your withdrawal.
5.8 Advertising and Campaign Measurement
Subject to consent where required by applicable law, we may process technical, device and interaction information in connection with advertising activities on platforms including Google and Meta. This information may be used to measure advertising performance, understand whether an advertisement resulted in a visit or purchase, measure and develop advertising audiences, improve campaign relevance and effectiveness, limit irrelevant advertising and display advertising that may be more relevant to users. The legal basis for this processing is your consent where required by applicable law and, in limited circumstances where legally permitted, our legitimate interests.
6. Cookies and Similar Technologies
The Site uses cookies and similar technologies, including pixels and tags. These technologies may be used to enable the essential operation of the Site, remember preferences, maintain shopping cart and checkout functionality, protect Site security and prevent fraud, perform analytics and performance measurement, measure advertising performance and provide personalised or targeted advertising, subject to applicable law and your privacy choices. Some cookies are strictly necessary for the operation of the Site. Other cookies and similar technologies, including technologies used for analytics or advertising, are used subject to consent where required by law. You can manage your choices through the cookie consent and privacy controls made available on the Site and through your browser settings. Please note that disabling certain strictly necessary cookies may affect the functionality of the Site.
7. Who We Share Personal Data With
We do not disclose personal data except where necessary to operate our business, provide our services, fulfil orders, process returns and payments, carry out the purposes described in this Privacy Policy or comply with legal requirements. We may share personal data with the categories of recipients described below.
7.1 Shopify
Our online store is hosted and operated using Shopify. We use Shopify services for Site hosting and ecommerce infrastructure, checkout, order management, customer accounts, customer database management, email marketing, store analytics and operations and payment-related services. Depending on the specific service and processing activity, Shopify may process personal data on our behalf and may also process certain information in accordance with its own legal obligations and privacy terms.
7.2 Payment Providers
Payments may be processed through providers including Shopify Payments and PayPal. Payment providers process information necessary to authenticate, authorise and complete transactions, prevent fraud, manage payment disputes and comply with applicable legal and financial obligations. These providers may process certain personal data in accordance with their own privacy policies and legal obligations.
7.3 Delivery and Logistics Providers
We may share information necessary to fulfil and deliver your order with delivery and logistics companies, including UPS and Correos Express. The information shared may include your name, delivery address, telephone number, email address, shipment details and other information reasonably necessary for delivery, shipment tracking, customs processing where applicable and resolving delivery issues.
7.4 Returns and Exchange Services
We use Rever to facilitate and manage certain returns and exchanges. Information necessary to process your return or exchange may be shared with and processed through this service.
7.5 Analytics and Advertising Providers
Subject to applicable consent requirements and your privacy choices, information may be processed in connection with services provided by Google Analytics, Google Ads and Meta Platforms. These services may process technical, device and interaction information for purposes including analytics, attribution, advertising measurement and advertising personalisation, depending on the configuration of the relevant service and your consent choices.
7.6 Professional Advisers and Public Authorities
Where necessary and permitted by law, we may disclose personal data to accountants, auditors, legal advisers, insurers, banks and financial institutions, courts, tax authorities, regulatory authorities, law enforcement bodies and other competent public authorities. We will only disclose information where reasonably necessary and legally permitted or required.
7.7 Business Transactions
If Bagouve is involved in a merger, acquisition, corporate restructuring, financing transaction, sale of assets or similar business transaction, personal data may be disclosed to relevant advisers, potential counterparties and acquiring entities, subject to appropriate confidentiality and data protection safeguards.
8. International Transfers of Personal Data
Some of our service providers operate internationally. As a result, personal data may be processed in countries outside the European Economic Area (“EEA”), including countries such as Canada and the United States. Where personal data is transferred outside the EEA, we take steps to ensure that the transfer is carried out in accordance with applicable data protection law. Depending on the circumstances, appropriate safeguards may include a European Commission adequacy decision, Standard Contractual Clauses approved by the European Commission, additional contractual, technical or organisational measures or other transfer mechanisms recognised under applicable data protection law. Where a service provider is responsible for implementing its own international transfer safeguards, the transfer will be governed by the applicable privacy and data protection terms of that provider.
9. How Long We Keep Personal Data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including compliance with legal, accounting, tax, regulatory and reporting obligations and the establishment, exercise or defence of legal claims. The appropriate retention period depends on the nature of the information, the purpose for which it was collected, whether we have an ongoing relationship with you, contractual obligations, applicable statutory retention requirements, fraud prevention requirements, actual or potential disputes and the sensitivity of the information.
Order and transaction information is retained for the periods necessary to fulfil our contractual obligations and comply with applicable accounting, tax, consumer protection and other legal requirements. Customer service communications are retained for as long as reasonably necessary to manage the relevant request and any subsequent complaint, dispute or legal claim. Marketing information is processed until you unsubscribe, withdraw your consent or otherwise exercise an applicable privacy right. We may retain limited information necessary to ensure that your opt-out preference continues to be respected. Analytics and advertising information is retained according to our configured retention settings, applicable consent choices and the arrangements of the relevant service provider.
When personal data is no longer required, we delete, anonymise or securely isolate it, unless further retention is required or permitted by law.
10. Data Security
We implement reasonable and appropriate technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, misuse, alteration, unauthorised disclosure and destruction. Access to personal data is limited to persons and service providers that require access for legitimate business purposes and that are subject to appropriate confidentiality and data protection obligations. We also seek to use service providers that maintain appropriate privacy and security practices. However, no method of transmission over the internet or method of electronic storage is completely secure. Although we take reasonable measures to protect personal data, absolute security cannot be guaranteed.
11. Your Privacy Rights
Depending on your location and the applicable data protection law, you may have rights in relation to your personal data. For individuals in the European Economic Area, these rights may include the right of access, the right to rectification, the right to erasure, the right to restriction of processing, the right to data portability, the right to object to certain processing, the right to withdraw consent and the right to lodge a complaint with a competent supervisory authority.
You may request information about whether we process your personal data and obtain access to the personal data we hold about you. You may request correction of inaccurate personal data or completion of incomplete personal data. In certain circumstances, you may request deletion of your personal data. This right is not absolute and may not apply where we are legally required or otherwise entitled to retain certain information. In certain circumstances, you may request that we restrict the way in which we process your personal data. Where the legal requirements are met, you may request to receive certain personal data in a structured, commonly used and machine-readable format or request that it be transmitted to another controller. You may object to processing based on our legitimate interests in certain circumstances. You also have the right to object at any time to the processing of your personal data for direct marketing purposes. Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
You also have the right to lodge a complaint with a competent data protection supervisory authority. In Spain, the supervisory authority is the Agencia Española de Protección de Datos (AEPD).
To exercise any applicable privacy right, contact carlos@bagouve.com. We may request reasonable information necessary to verify your identity and protect personal data from unauthorised access or disclosure.
12. Marketing Communications
You may receive marketing communications from Bagouve where you have subscribed, consented to receiving them or where the communication is otherwise permitted by applicable law. Every marketing email we send includes a method to unsubscribe. You may also contact carlos@bagouve.com to change your marketing preferences. Unsubscribing from marketing communications will not prevent us from sending transactional or service communications relating to your order, payment, delivery, return or exchange, refund, customer account, security issues or customer service requests.
13. Advertising and Privacy Rights in Certain Jurisdictions
We do not sell personal data in exchange for monetary payment. However, privacy laws in certain jurisdictions may define terms such as “sale”, “sharing”, “targeted advertising” or similar concepts more broadly. As a result, the use of certain advertising and measurement technologies may fall within those definitions under applicable law.
Where applicable law provides such rights, you may have the right to opt out of certain forms of data sharing, targeted advertising, cross-context behavioural advertising or processing of personal data for certain advertising purposes. Where required, these choices may be exercised through the privacy or cookie controls available on the Site or by contacting us at carlos@bagouve.com.
14. Automated Decision-Making
Bagouve does not make decisions about you based solely on automated processing that produce legal effects or similarly significant effects on you, except where such processing is permitted by applicable law and appropriate safeguards are in place. Some service providers may use automated systems for purposes such as payment security, fraud prevention and service security in accordance with their own legal obligations and privacy practices.
15. Children's Privacy
The Site is not intended for children, and we do not knowingly collect personal data from children. If you believe that a child has provided personal data to us without appropriate authorisation, please contact us at carlos@bagouve.com so that we can review the matter and take appropriate action.
16. Third-Party Websites and Services
The Site may contain links to websites, services or social media platforms operated by third parties. When you follow a link to a third-party website or use a third-party service, the processing of personal data by that third party is governed by its own privacy practices and policies. We encourage you to review the privacy information of any third-party website or service you use. We are not responsible for the privacy practices of third-party websites or services that we do not operate.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, changes to the services or technologies we use, changes in legal or regulatory requirements or changes to the way we collect or process personal data. The updated version will be published on this page and the “Issued” date at the bottom of this Privacy Policy will be revised. Where required by applicable law, we will provide additional notice of material changes or request renewed consent where necessary.
18. Contact Us
For any questions about this Privacy Policy, the way we process personal data or to exercise your privacy rights, please contact BAGOUVE S.L., Calle de las Platerías 5 (1º B), 28016 Madrid, Spain. Email: carlos@bagouve.com
Issued: July 2026
